Although the internet offers more exposure than in the past, your listing could be the equivalent of a speck in the ocean and is not necessarily being seen by targeted, serious buyers. The perception may be that more exposure is better, however, it should be understood that now there are many technology companies in the real estate business who thrive on selling leads to real estate agents. The end result is that they attract any and all whimsical real estate searchers (tire kickers, nosy neighbours) and pass them off as a real prospect, causing complete overload. The key is to start by...

 Optimizing The Presentation Of Property Photos & Details

Despite its drawbacks, the internet is still a wonderful place to display the best features of your property. You must optimize the media presentation of your images and details and describe the hot points of your listing, influencing potential buyers to take action and inquire. The debate rages on amongst marketers about how much information is too much. However, it takes very few quality buyers to create a robust market for your property. A clear, thorough and honest online presentation of your property will weed out the casual looker and better attract genuine buyers.

Attach Buyer Solutions To Your Property Listing

Although many buyers will be interested in buying your home, there still exist many reasons why those buyers will not take action. The best marketing plan includes answers to their questions and solutions to those challenges, such as obtaining financing in a timely manner or selling their proper-ty prior to purchasing yours. Beyond those, there are emotional obstacles, such as buyer’s remorse, and fearing the moving process will not be easy. All of these factors could lead to buyer paralysis and must be dealt with aggressively and professionally.

Create Competition and Maximize a Bidding Environment

A combination of the right price (the sweet spot) and marketing that creates excitement and scarcity is the only way to drive the sale price to its highest achievable level. Most sellers make the critical mistake of over pricing their property, which renders even the best marketing less effective. The key to creating buyer competition can only be reached by finding the right price range that will by itself open the doors of interest. Then and only then will correct, aggressive marketing push the property to the forefront of the media channels and best attract high quality buyers who are truly interested in purchasing your property.

Conclusion

Understanding the process involved in marketing your property can be overwhelming, but this is where we are trained and experienced. If you have any questions about any of these steps, always feel free to contact us.

Once you are comfortable with marketing, we can move on to course module #5 and you will learn how valuable communication is throughout the sale process.